Chủ Nhật, 19 tháng 2, 2012

Facebook has more gamers than Microsoft, Sony, Nintendo combined?

Facebook games are big, but they might not be that huge just yet. At the company's London edition of the F8 conference, Facebook director of partnerships Ethan Beard said that it has more gamers than Nintendo, Sony and Microsoft combined, TechRadar reports. We're not exactly certain what measure Beard was referring to, because our math adds up a bit differently.

"Social design inside social gaming has driven fantastic growth," Beard told F8 conference-goers. "It's revolutionising gaming. We have over 200 million social gamers on Facebook every month; that's more Facebook gamers than the Xbox, PlayStation and Nintendo combined."

But after looking at the number of units sold by each company, compared to Facebook's reported 200 million monthly players, we're not 100 percent on board with that call. Nintendo has shipped over 87 million Wii units and over 147 million Nintendo DS systems to date, as of June 30. And Microsoft has sold over 57 million Xbox 360 consoles as of Sept. 30, while Sony sold nearly 52 million PlayStation 3 rigs as of July 31.

Social games have no doubt garnered more players in such a short amount of time than any gaming platform to date. But, if you look at the amount of consoles shipped and sold by all three major manufacturers, Beard's claim appears to fall a bit short. That is, unless Beard is talking online gamers. Then Facebook just might have the big three beat, to which Beard said, "These aren't games with friends sprinkled on top; it's more about social interactions with gaming on top."

Do you think there are more Facebook gamers than there are of all three major game consoles combined?

'Like' CastleVille by Zynga if you like donating to charity, in-game items

Zynga's spurring its horse-drawn wagon with CastleVille in tow, as the company announced a new Zynga.org initiative. The first charitable promotion attached to a Zynga game that isn't even out yet, the San Francisco-based social game maker will donate some hefty chunks of cash to Direct Relief, Save the Children and Water.org. But only if enough of you "Like" CastleVille.

When five million players click the "Like" button on the official CastleVille fan page right here, Zynga will donate $40,000, $30,000 and $20,000 to the three organizations. However, the company will leave it up to the players to decide which organization receives the largest sum of the three. As more fans "Like" the fan page, more in-game items will unlock for release when CastleVille finally launches. (See the CastleVille Like Meter below.)

But don't worry if you don't reach the 5 million "Likes" in time, as Zynga plans to donate $10,000 to Direct Relief's Community Health Clinic in Dallas, Tex. to celebrate CastleVille, the debut game from Zynga Dallas. With promises of an engaging fantasy storyline with playful and memorable characters that, detailed art and animation and an original music score recorded with a 75-piece orchestra and full choir, you can at least "Like" CastleVille for how it sounds on paper.
Do you plan on jumping in on the "Like" race that's about to begin surrounding CastleVille? Which organization do you think should receive the most cash, and should it even be up to us?

Dick Clark stars in Retro World, a social game featuring Elvis, Belushi

Just when you thought it couldn't get any more studded with stars (or weirder), Dick Clark revealed his video game debut in Retro World, Entertainment Games' upcoming Facebook game, according to Hollywood Reporter. You know, the same social game that looks to somehow bring Elvis, John Belushi and classic cars to Facebook, Google+ and smartphones?

Yeah, that one. Now that Entertainment Games's first social endeavor is out in the open, Clark said that his likeness from the '70s and '80s will serve as the game's tutorial. Of course, Retro World is looking to hit the growing 40 plus demographic of social gamers.

"The idea of using past images of myself to guide players through a current online social game is a very innovative approach that I found intriguing," Clark said. "I look forward to serving as your host on this nostalgic and ground-breaking gaming experience."

According to Hollywood Reporter, Entertainment Games president Gene Mauro said Clark might even become a playable character in the game along with Elvis, Belushi and more retro celebrities down the line. Because this was made possible through a licensing deal with Dick Clark productions, the company will sell Dick Clark-themed items to players within the game. We've certainly heard of social games centering around a single brand or even a single celebrity, but a project that looks to capture the power of numerous celebs from the '50s, '60s, '70s, and '80s at least gets points for originality on paper.

Would you dig a game that took you back through the years of your youth? With so much nostalgia and star power, could Retro World make a dent in the success of the top social game makers?

With PlayJam, Flash-based social games could hit your HDTV in 2012

Games like Zynga's Adventure World and Vostu's GolMania sure look nice in full screen, but how about in a really full screen? That's what London, England-based PlayJam looks to make possible. The company just announced an agreement with Adobe, the creator of Flash (the most common technology behind social games), to bring Flash-based social games to Internet-connected HDTVs.

PlayJam, which works with social game developers to bring social games to HDTVs from Samsung, LG, Panasonic and Sony, will bring both 2D and 3D-based Flash games to said flat screens. "Features such as billing, leader-boards, tournaments and integration with third party social networks and TV programming can be seamlessly integrated via PlayJam's SDK," PlayJam said in a release.

The developer tools are said to release in the second quarter of 2012, so between Jan. 1 and March 31, 2012. PlayJam currently has deals with developers like Relentless--the studio behind console quiz game series Buzz--but these tools will be up for grabs from any developer. And the fact that the company just scored another $5 million funding from investors like GameStop Digital Ventures and Adobe Ventures should nudge social game makers along.

With social game makers including Zynga looking to branch off of Facebook and onto new platforms, it's easy to see a day when we could manage our metropolises in CityVille on the old 55-inch plasma. And when you consider the imminent advent of 3D graphics through Flash, thanks to Unreal, (in theory) PlayJam offers an intriguing prospect. Well, at least the potential end of click-and-drag navigation.

Would you play your social games on the big screen in the living room? What Facebook game would you want to play on a 55-inch screen the most?

King.com hits top 10 Facebook developers, 1B games played a month

But wait, there's more: the company has also opened offices in San Francisco and Romania. King.com, London, England-based creator of hit Facebook games like Bubble Saga, announced it is now a top 10 Facebook app developer, according to AppData. The social game maker and games portal chalks the accomplishment up to reaching 1 billion games played monthly.

While that measure is across all King.com game platforms, the developer welcomes 17.6 million monthly and 4.2 million daily players on Facebook. Of course, the top performing King.com game is Bubble Saga. The company's Romania office will handle its mobile efforts, while North American business development will be led by former Gamelab president Jong Woo, King.com's new senior business development director in San Francisco.

"We are ecstatic to have not only reached a billion monthly gameplays, but to also become a top 10 Facebook developer. It's rewarding to see our games gain so much interest and excitement among our players–across all platforms," King.com CEO Riccardo Zacconi said in a release. "We are taking this recent momentum and expanding our reach through North America by adding an office in San Francisco and new employees to that region so we can more closely connect with our partners and gamers there."

Most recently, King.com released Bubble Witch Saga to Facebook, which boasts more daily players than the company's top game at 1.7 million. Perhaps most importantly, this news confirms King.com's plans to strengthen its mobile presence, as social game makers are so wont to do these days. And something tells us those bubble-loving witches might get the treatment next.

Have you played either of the Bubble Saga games on Facebook yet? Which King.com game do you hope gets a mobile version next?

Free Team Fortress 2 turns 20 to 30 percent of players into payers

Show me the mon--wait, scratch that. Valve has already seen it, and co-founder Gabe Newell is interested. During a conference in Seattle, the overseer of hit hardcore game franchises like Portal said that Team Fortress 2--its popular multilplayer shooter that recently went free-to-play--has seen incredible results in how many paying customers it has created.

"And then the conversion rate, when we talk to partners who do free-to-play, a lot of people see about a 2 to 3 percent conversion rate of the people in their audience who actually buy something, and then with Team Fortress 2, which looks more like Arkham Asylum in terms of the user profile and the content, we see about a 20 to 30 percent conversion rate of people who are playing those games who buy something," Newell revealed, according to Geekwire.

Newell alluded to the average number of social gamers that pay for in-game items and boosts. Calling it a fairly recent statistic, the Valve CEO said that's far larger than games like, say, FarmVille experience. "We don't understand what's going on," Newell said. "All we know is we're going to keep running these experiments to try and understand better what it is that our customers are telling us."

So, expect more of Valve's game franchises to go free-to-play for its 35 million plus Steam (its popular games distribution service) users. But consider the ripple effect Newell's words might have on other traditional game companies. Other than Valve's games, more hardcore games will undoubtedly go free-to-play. And they'll all have those blasted social games to thank.

[Via Develop]

Will Newell's words inspire even more traditional game companies to go free-to-play? Is this where gaming is headed across the board?